If you are a brick and mortar store, your hours of operation communicates to others when they will be able to buy a product or service from you. This same mentality applies to what you do online. In my case, if I tell my audience I am going to provide them with an article every day, then my “hours of operation” tells me that I need to show up to fulfill my promise. If it ever needs to change, then I need to communicate that to my audience, so they know when to show up. That’s consistency, and consistency is key.
It's not what you do in a day. It's what you do every day. Click To Tweet
A mentor told me the above quote once, and I’ve never forgotten it. And I haven’t found an area in which this is better applied than to social media marketing success.
At the beginning of any new social media campaign or new client venture, there is an understandable level of excitement about the project. I know I get excited. The client is pumped that they’re taking a big step towards growing the business. Everyone is ready and willing to carry their load and then some. We start by blogging twice per week, posting a dozen times a day, and engaging with everyone in their space.
Then, they get busy. Life happens. The project takes a back seat. The content engine slows down, causing people to become discouraged about the lack of progress. This malaise can continue until the project eventually loses all steam. That’s why I am a firm believer in doing things you can sustain. Persistence is more important than excitement.
I have had trouble with writing consistently lately and I know why. I haven’t MADE time for it. I had time, but I just put it other places. Life gets busy… You know what I’m talking about. Family, work, friends and all that other stuff. Nobody wants to steal time from those important things to write or whatever that “thing” is that you do. But, it also has to do with the time of day that I set aside for it. When I try to put things that I want to do in the middle of the day, of course it doesn’t happen.