This guest post on bootstrapped businesses is from Nick Rojas. He is a business consultant and journalist who lives in Chicago and his hometown Los Angeles with his wife. His work often discusses social media, marketing, and branding in regards to small and medium enterprises. You can find him on twitter @NickARojas.
Bootstrapped businesses have to pay closer attention to detail than any other kind of company. But the good news is, just by being a hawk for details, marketers can boost sales and increase visibility.
Here are five ways that bootstrapped businesses can squeeze more out of a thrifty marketing budget:
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