We’re moving ever closer to embodying a paradox in the business world.
Not long ago, I wrote a post for salesengine.com about using data to sell personally to B2b buyers. As I was writing the post, it struck me: people aren’t data-sets. Right? Gestalt psychology comes to mind here — the idea that we are more than the sum of our parts. Or in this case, more than a set of numbers representing our actions.