Too many people wait to begin because they are afraid of what others will think of them. But no need to worry about disapproval, because those who don’t approve of your work will never be your tribe anyway. This being said, your first priority is to find your audience.
Creating products for the masses rarely works. What you need is a product that appeals to your pinpointed audience. So, how does one create a product for their audience? The process starts at the beginning and carries through the entire process.