Is Your Social Media Social? – Christina Faith


Recently, I have been challenged by social media. When I look at my timeline, it’s full of advertising. (Hence why I unfollow when needed). Now, I don’t mind advertisement, but there is very little actual social engagement going on in most cases. We have made social media a place to launch our ventures more than a place to connect with people for the people. We connect with people because we want something from them. We want their like, we want their retweet, and we want them to know our names and brands. I have never been that type of person. I have met many people throughout my life, but I never use those meeting times to present my product or personal brand, many times to a fault. I believe in organic relationships. If I tweet you and you follow back that is awesome in my eyes, but that’s never the sole goal of reaching out.

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What Is Divergent Thinking and Why Every Creative Should Practice It – Ryan Bonaparte


Divergent thinking is the process of letting your brain wander to where it seems to jump from point to point without any particular path. By allowing yourself to do this, you find yourself able to develop new ideas and creative ways of addressing problems, much easier than sitting down and trying to force them out.

How does divergent thinking work?

J.P. Guilford defined the terms convergent thinking and divergent thinking in 1967, and it’s been widely used in studying creativity since. In divergent thinking, loose associations between ideas are utilized, letting the brain then form connections that it may have missed before when solely focused on a distinct path of getting to an answer. In most systems, divergent thinking is used to develop new ideas and then convergent thinking (the opposite process) is used to bring them together into a cohesive plan of action.

According to one theory, we are much more likely to use divergent thinking as children, and as we are conditioned to learn a certain way of doing something (a procedure for answering math questions, or how to analyze a book’s theme, etc.) we lose the habit. Over time, this leads us to becoming stuck in our ways and keeps us from looking to your environment in unique ways.

Chances are you already know of at least one method of divergent thinking, without even realizing it. The most common example of divergent thinking is brainstorming. In the pure sense, brainstorming produces a list of ideas that are unfiltered by our preconceived notions on what may be a valid solution or what might actually work in a given situation. Unfortunately, we often constrain ourselves to trying to approach a topic through a certain lens with a concrete goal, so our brainstorming sessions end up being a bit limited.

What does divergent thinking look like?

A classic example of divergent thinking at work is the thought experiment on the number of different ways to use a paper clip. In this experiment, people are asked to come up with as many unique ways to use the paper clip and are not limited to the traditional use of holding paper.

When given the chance, most people top out around 10, maybe 15. Those that use divergent thinking more regularly tend to make it much further, with the best coming much closer to 200 unique uses.

The reason behind this is that we are often constrained by what we know paper clips to be used for regularly, and very rarely do we come across anything different. So, why would we even think of anything else?

But, creatives know better. If you want to be more creative, you need to move beyond your usual practices.

How do we incorporate it into our lives?

My favorite time to practice divergent thinking is in the shower. It’s almost impossible for me to just focus on thinking about one thing when I’m getting cleaned up. If the shower doesn’t work for you, there are many other situations, such as while you are washing dishes, mowing the lawn, or other semi-mindless tasks, that let your brain wander.

In fact, you might already be practicing divergent thinking without even realizing it, but now it’s time to do it on purpose! By using divergent thinking, you’ll be better positioned to find the creative solution to any problem, as well as come up with ideas well beyond what you were initially trying to solve.

How Loss Aversion Can Inspire Your Success – Kirby Ingles


Are you having problems getting motivated? Not meeting your goals? Struggling to get that habit started?

How would you enjoy getting familiar with loss aversion? A strategy that can help you achieve your habits and goals.

Loss aversion is thought to be twice as powerful as a positive rewards system. The fear that you have something and might lose it will get you motivated.

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