It is Time for Businesses to Embrace Social Media or Cease to Exist – Reade Milner

 

Is your brand on social media? This is one of the common questions that businesspeople everywhere hear on a regular basis. No matter what field or industry you might be in, people are always curious whether you’re on Facebook, Twitter, LinkedIn, or Instagram. Some people become enthusiastic and immediately give out the link to their social media profiles. But for others, they just shrug and say, “That’s not for us”. This is where the problem starts.

When Social Media was Just a Trend

Back in the days when the first social media sites were just starting to gain popularity (and yes, this was way before Facebook), there were naysayers thinking that this was just another fad that the digital crowd used to hype people up. Zoom into 2015 and social media has not only gotten stronger and better, but it has also become one of the main reasons a lot of businesses exist today.

Today, social media caters to different groups, individuals, and businesses, with each site concentrating on a certain niche that people can relate with the most. LinkedIn, for example, has become the best B2B social media platform where individuals and businesses could find future partners. Facebook however, is known to be more concentrated on the B2C community. Today, it’s not just a trend that teenagers or young professionals use, but it has become a universal need that sustains the lives of businesses around the world.

Surviving Through Social Media

So no, you can’t just say “That’s not for us”, because believe it or not, there is always a social media platform that can and will fit your business needs the most. And what is the consequence should you choose to ignore this call to amp up your social media presence? Business extinction.

In this digital day and age, merely having a website is not enough. People have to be able to feel your presence through social media to prove that you have something great to offer, and that you’re willing to back your brand up by opening up this line of communication. People look at social media to get the answers they are looking for. They see it as a channel for them to connect with you and see how you can help them. If they don’t find you on social media, it’s as if you don’t exist. It is not just about keeping up with the times. It’s about being a solid presence that shows partners, customers, and other businesses that you are here for the long haul.

Erik Qualman says,

The ROI of social media is that your business will still exist in 5 years.

And for the business owners who fail to see social media’s importance before it is too late will only nod in agreement.

Spreading Your Message through Social Media – Jed Jurchenko

 

Learning to effectively communicate through social media can be an adventure. My adventure began approximately a year ago, and I have discovered a ton along the way. I’ve learned that spreading a message via social media can be quite the balancing act. Knowing what to share, how much information to provide, and how often to engage is never easy. And, if your message is something that you passionately believe in, deciding how frequently to present your “call to action” can also be a conundrum. Make too many requests and you will come across as pushy. Yet, people who don’t ask for the support of others fail to draw attention to their cause.

I’ve never met anyone who wants to sound like a salesman, and I truly believe that most people don’t enjoy spamming our inboxes. Yet, the push for sales and the spammy messages continue day after day. The truth of the matter is that trying to communicate through social media can be frustrating. The good news is there are strategies that work!

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Crazy Useful Questions Leaders Ask – Glenn Brooke

About projects:

What’s the tempo?

What surprised you, and how will you ensure not to be surprised again? 

If you had to blow up this project, where is the critical point to place the explosives?

Where have you underestimated?

Where are people bored, and where are they frightened?

How do we measure progress?

What do we want to be able to say, to whom, and when?

Where is complacency or lethargy limiting progress?

Dreaming about the future:

What’s our big Why?

What could we learn from XYZ industry that’s different than ours?

What’s our biggest problem, and how do we bypass it?

What strengths do we have that our competition does not have?

Who is a small competitor now that is growing quickly? 

What will we/our customer/our investors feel like when we/they reach this future?

How can we work backwards to chart a path for the desired future?

Who do we need? 

What signals us that we’re getting off-track?

To a direct report:

What’s something new I can do to help you?

Where do you need someone else to come in and help out?

What have you learned in the past 2 days?

Who have you met recently that you didn’t know before?

What would you do if you couldn’t fail?

What should we stop doing because it’s just not valuable anymore?

What are the most critical 10% of your activities which you’re uniquely positioned/qualified for?

Gut check: how is your heart?

To Yourself:

What is the 1% thing which is so valuable I should invest more time/energy in it?

Do I have the right rhythms of taking information in, and creating?

Am I building on the strengths of the people in my organization, and preparing for future growth/turnover/change?

Where are opportunities to communicate more/better – up to customers, senior leaders, investors; sideways to peers and my broad network; down to people in my particular organization? 

Where do I need to exercise better self-control and self-leadership?

What other questions would you add?