People come back to blogs or books or magazines or television shows or whatever else there is because of the content.
People get sucked into the story and the story starts to become part of them. They have to find out what happens next.
Here is four ways to step up your content:
1. Make the content mandatory to read. Easy enough, right?
Of course, if people find the content mandatory to read, they will come back for more. The difficult part is having information every single day that is important enough that people will come back again and again to read. If it’s not instructions on how to accomplish something, there are a few other ways to make info mandatory. You can make it be informative for a specific niche, build your brand around the writer, make it humorous or just plain well-written. Which leads us into our next way into making your readers coming back for more…
2. Form your media to a specific niche.
I don’t do this so well. I really still don’t feel there’s a formula to the correct way to blog. There are tons of niche blogs out there and there are a ton of random blogs out there. I read both and enjoy both. I usually talk about what’s on my mind, but niche blogs are very informative. It really depends what you want to accomplish. The main reason I love niche blogs is that I know what I’m going to get before I even go there.
3. Write about what you love and write about what you know.
This is probably the most important step. If writing starts to feel like work then you will most likely rush getting through it and post mediocre content. This has happened to me before. Life gets busy and you need to post some sort of content, so you post the first thing that comes to mind. That’s not always a bad thing to write things top of mind because that content is usually inspired by the moment. Personally, I do like to write my posts ahead of time for scheduling purposes. It really depends what time of person you are if scheduling will work for you. I just appreciate planning more than people pulling stuff out of their butt. (I’ve never really gotten that saying, but I like it.) The things you need to decide before scheduling your posts is,
a. How many posts do you want to publish per week?
b. When do you want to write your posts?
c. What is the best time during the week to block out for writing?
4. Know your audience.
If you write about what you love and what you know you will most likely attract people like you. You would think so, anyways. If you know your readers you can still stay true to yourself and cater to your readers at the same time. Kind of like public speaking. You also want to know how long you can hold your audience’s attention. I have found that my readers like shorter posts for the most part. I go to some blogs and end up trying to read a book and only end up getting through half of the post. I do mix some longer posts in here sometimes, like this one, but shorter posts seem to fit my style better.
Those are my initial thoughts on media publishing and now I’d love to hear how you do what you do.
What would you add to this list to take content up to the next level?
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