branding

Erik Tyler | September 24, 2015 | 4 Comments

Maximizing Your Personal Brand Part 4: Health

Today’s COMMUNICATION post – by Erik Tyler

This is the fourth and final installment (at least for now) in the series “Maximizing Your Personal Brand.” I trust that you have benefited from the previous posts in the series, and that if you have not yet read all of them, you’ll find some time to do so. It will complete the picture where personal brand is concerned. Here are those links, for your convenience:

Maximizing Your Personal Brand Part 1: Attire

Maximizing Your Personal Brand Part 2: Hair

Maximizing Your Personal Brand Part 3: Hygiene

Don’t skip over those too quickly. While the topics may sound simple, there is something for everyone in each of them (even those who are proudly sporting a bald head or who consider yourself squeaky clean).

In the event that you’re pressed for time, but have missed previous posts, let me quickly summarize one last time two key foundational concepts where personal brand is concerned:

Nonverbal communication extends beyond expressions and gestures.

The first impressions that you make happen before you even get a chance to speak; yet those impressions will often dictate how – or even if – people will receive your message.

First impressions can dictate how – or even IF – people will receive your message. Share on X

You are your own personal brand.

This means devoting adequate time and resources to making sure that your identity remains unique, positive and memorable.

Make sure your personal brand remains unique, positive and memorable. Share on X

With that, let’s look at one final area that significantly impacts personal brand. And in keeping with the other posts in this series, this isn’t just about the obvious stuff like workouts. So even if you hit the gym six days a week, keep reading. There’s something here for you.

Erik Tyler | September 17, 2015 | 4 Comments

Maximizing Your Personal Brand Part 3: Hygiene – Erik Tyler

This is the third installment in the series “Maximizing Your Personal Brand.” While I suppose today’s post could stand alone to some degree, I do highly recommend that you check out Part 1 and Part 2 first. Not only do they lay important groundwork regarding the significance of your personal brand, they contain key components of a whole. To miss out on them might be compared with trying to write a symphony with just the woodwind section, or painting a masterpiece with only one color.

What’s more, if you don’t read the build-up regarding how your clothing, eyewear and hair affect your personal brand, you’ll be jumping in at a particularly strange part of the story (as you may have guessed by the header image).

As I did at the beginning of the previous post, I’ll summarize two key concepts before we continue, in even more condensed form:

1. Nonverbal communication includes more than expressions and hand gestures.

The first impressions that you make happen before you even get a chance to speak; yet those impressions will often dictate how – or even if – people will receive your message.

First impressions can dictate how – or even IF – people will receive your message. Share on X

2. You are your own personal brand.

We as individuals must treat our personal brand just as seriously as any successful company approaches its own branding and public image, which means devoting adequate time and resources to making sure our personal brand remains unique, positive and memorable.

Make sure your personal brand remains unique, positive and memorable. Share on X

Erik Tyler | September 10, 2015 | 8 Comments

Maximizing Your Personal Brand Part 2: Hair – Erik Tyler

Welcome to Part 2 in the current Thursday series, “Maximizing Your Personal Brand.” Last week, I laid the groundwork with two important ideas. I’d recommend reading that post first, if you haven’t already; but I’ll summarize those two important points here:

Nonverbal communication includes more than expressions and hand gestures.

Some facets of what can only qualify as nonverbal communication are choices we make before we ever even leave the house; yet once we do encounter people, they will be summing us up and making decisions about us based on those choices. And, right or wrong, fair or unfair, the judgments people form will affect the impact of our spoken message.

You are your own personal brand.

Just as any company or organization must carefully develop a strong, clear, positive, unique and memorable branding identity, so must individuals if we are to stand out and be successful in an all too “samey” world. Likewise, we as individuals must treat our personal brand as an investment, devoting adequate time and resources to making sure it remains strong and relevant.

We must treat our personal brand as an investment, making sure it remains strong and relevant. Share on X

In last week’s post, we talked about the impact that the right clothing and eyewear have on what our personal brand is communicating to the world. Today, we’ll add another.