Being upfront with your readers and giving them a contract telling them what they can expect from you is a good start. Using programs like buffer and hootsuite can help with scheduling out tweets and updates can really help with keeping up on your social media sites. The key there is making sure it doesn’t just become your headlines. You have to make conversation with social media. Remember, that’s what it’s all about. Getting ahead on your blog posts and scheduling them out is key as well. This helps you to create great content. When feeling like you are always paying catch up really hurts creativity when trying to put focus on putting out excellent, new content. Really, all this comes back to good time management and controlling your schedule, not letting your schedule control you.