For the past three years I have offered life and business coaching sessions to people who are interested, but it has never something that I push. I figure that if people want to seek that service out from me, then they will see that I offer it on my website. And even though I offer this service, it’s not my main goal with my blog to gain more clients. In fact, I’ve had so many people interested that I have a waiting list right now. It’s a good problem to have, and I’ve had other investors approach me with ideas to scale my business even more, but again, that’s not my goal. So, what is my goal with everything I do?
My main goal in life is to make the best use of my time and to empower people. By myself, I can only coach twelve people at the most every month, whereas I can write on this blog and reach thousands of people with every article. Looking at these numbers, I can easily see that the best use of my time is to focus on providing content for my online audience. With my full schedule, posting online in any of the formats that I use — writing, video blogging, or podcasting — is the best use of my time.
But, if my goal truly is to impact the most people that I possibly can, then the numbers don’t lie; I need to go where the people are. I charge a premium for coaching because I am short on time, but people are only interested in my program after hearing my unique perspective on my blog. This being said, I very rarely add a client just by telling people that I offer coaching, but instead, people approach me for coaching after reading my work and becoming a part of my online community. This is why my mentality on marketing has changed over the years. I now believe that selling a product has much less to do with the actual product than most think. But it does have more to do with whether the person selling a product is truthful and believable with how a product can be beneficial to one’s life. This is what makes testimonials so powerful.
I’ve been writing for ten years now, not because I want to sell you something, but I began this blog because I enjoy writing, I feel like I can help people, and with these things in mind, people eventually took notice of my work. I gained attention by providing value, not by trying to make a sale, and this is what I am still trying to do. I’m just trying to add value. I see new opportunity as a means to begin new conversations and a way to spread new ideas. That’s the best way to influence, make a difference, and sell products.