Social media started to matter when people started using it. Facebook and twitter were around for awhile before most of us started using it. Five or ten years ago it didn’t matter as much, but now social media is in some way a part of everyone’s daily life. This is especially true if you use a smartphone. Access to social media is just easier now.
Take instagram for example. It is something easy to access, a great social way to share photos quickly and they are doing something that nobody else is doing. With doing these things, they are able to stand out online. They attract tons of people and they became very valuable at the same time. So valuable that Facebook took notice and bought the thriving company. And when I say valuable, I mean that Facebook bought instagram for one billion dollars, whereas the NY Times’ value is estimated at 920 million dollars. That’s just crazy.
So, what did this teach me? It’s an important lesson for all of us to use online…
Leave YOUR mark. Leave a presence that only you could leave.
The only way to stick out online is to be yourself. Being like everyone else will only make you blend into the crowd.