Effective social media marketing often requires one to manage multiple accounts. For marketing professionals, this could mean having to juggle several different accounts, sometimes with competing priorities and deadlines. If you’re feeling the stress, I am here to help you regain sanity. It all comes from two very simple principles written in a book long before social media was a thing.
Productivity consultant David Allen should be heralded as an oracle for his book Getting Things Done, an ingenious method for time management and productivity. Why such high praise? In my opinion, his book, written in 2001, is much more valuable in today’s world than it ever could have been at time of publishing.
These are the two principles from Getting Things Done, better known as GTD, that make it the best social media marketing book out there. [Read more…]