Social media is one of those professions that sounds really attractive.
On its face, it seems like an easy gig. I mean, what teenager or early twenty-something doesn’t know everything there is to know about social media?
Full disclosure – it is easy. It’s really easy to be a mediocre social media marketer. It’s easy to get a few likes and to share some messages with your friends and then feel good about the work you did.
Unfortunately, it is really hard to do social media correctly. So hard, in fact, that I would say that 80% of so-called experts are in fact really, really bad at it.
But, there are four steps you can take to skip the headaches and become really good at social media, and here they are…