There seems to be this idea in the world that if we copy formulas that other people have used, we will receive the same amount of success they have. I am here to tell you that it’s not true. Formulas aren’t what people follow. People follow value. If you are providing someone value they will embrace you. Value builds relationships. If you are not offering value, then they will skip over you and decide not to build relationship with you. Society allows for many get rich quick schemes and viral instant celebrities. However, those rare moments shouldn’t be our priorities.
We have to ask ourselves a few questions before we start projects and while we are in the midst of them.