The Art of Social Media Delegation – Reade Milner

 

In my business, I consult with lots of business owners and executives who are very talented people. They are highly intelligent and incredibly gifted. Some are fantastic sales people, marketing geniuses, financial gurus, and some have the skill of working their tail off until the job is done. But without a doubt, the strongest skill I have seen is the ability to get out of one’s own way. The strongest performers are undoubtedly those who are able to look themselves in the mirror and say, “this is what I’m good at and this is what I’m not that good at”. Then, they focus their efforts on 10X’ing their strengths and delegating their weaknesses to someone more suited for the job.

I once heard delegation defined as “assigning a task to its rightful owner”. I love this. I try to think of this in my business, which is why I believe that if you are striving to achieve ultimate success, you need to examine your own skillset and determine if you are the “rightful owner” of each of your “jobs”.

This is more relevant than ever in the area of social media. So many entrepreneurs and successful people feel a strong attachment to their social media presence. But, I would urge you to consider that you may not be social media’s rightful owner for your business.

So, what if you’re not the right person? Here are some effective ways of delegating social media:

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What’s Your Freudian Communication Style? Part 2 – Jed Jurchenko

 

Last week’s post focused on the id—the impulsive, pleasure seeking portion of our psyche. We saw that the id is the baby of the family. Its strength is that it can be a lot of fun, and its weakness is that, when left unbridled, it can wreak havoc in our communication with others. We saw that those who function primarily out of their id tend to:

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Do You Have a Spark Problem or a Tinder Problem? – Glenn Brooke

 

It’s been said that ideas are sparks that can set the world afire one heart at a time. The world is awash with ideas, but relatively few ideas get to the roaring fire stage.

As a Boy Scout, I was obsessed with being able to start a fire without matches. I became proficient with hand-whittled bow drills to create hot embers by friction. I once started a fire with a lens I created from ice during a winter camping outing. I learned how to find flint stones to use with my knife to produce sparks.  My first choice is a small ferromagnesium rod and striker because it’s fast and reliable.

Producing a hot ember from friction or generating sparks from flint and steel is relatively easy. The true secret is in the tinder. You can hurl a thousand sparks at a log or wet grasses, but never start a fire. If your tinder is dry, then even a small spark can start a bonfire.

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