In my business, I consult with lots of business owners and executives who are very talented people. They are highly intelligent and incredibly gifted. Some are fantastic sales people, marketing geniuses, financial gurus, and some have the skill of working their tail off until the job is done. But without a doubt, the strongest skill I have seen is the ability to get out of one’s own way. The strongest performers are undoubtedly those who are able to look themselves in the mirror and say, “this is what I’m good at and this is what I’m not that good at”. Then, they focus their efforts on 10X’ing their strengths and delegating their weaknesses to someone more suited for the job.
I once heard delegation defined as “assigning a task to its rightful owner”. I love this. I try to think of this in my business, which is why I believe that if you are striving to achieve ultimate success, you need to examine your own skillset and determine if you are the “rightful owner” of each of your “jobs”.
This is more relevant than ever in the area of social media. So many entrepreneurs and successful people feel a strong attachment to their social media presence. But, I would urge you to consider that you may not be social media’s rightful owner for your business.
So, what if you’re not the right person? Here are some effective ways of delegating social media: