Forget about all of your business development or growth goals and focus on this one thing. Right now. The most important tactic in any social media or marketing strategy is consistency. I’m sorry it isn’t more groundbreaking or exciting than that, but it really is that simple.
The most effective social media marketing/business growth tactic is to develop a consistent writing habit. Click To Tweet
I learned this lesson when a mentor of mine challenged me to focus on consistently doing one thing that would move my business forward in a measurable way. As a marketer, I know that a blog is the engine that drives it all forward, so I decided to publish at least one blog or article every single week. This was nearly two years ago. Since that time, I’ve published nearly 150 pieces of content. Writing has simply become a part of what I do on a weekly basis.
I have even taken significant steps towards reaching several of my personal and professional goals, some directly as a result of my writing, though some were more indirect. Directly, I am proud of the modest brand I’ve built for my business and myself. Indirectly, I’m certain that the habit has made me better able to serve my clients, as well as more effectively connecting thoughts. Here’s how you can do the same:
Step 1) Choose a focus.
Spoiler Alert: This is not where I tell you to pick something you’re passionate about. Instead, I would like you to choose a topic that your target audience is passionate about. Now, you get to become passionate about it. Learn everything you can about the subject, so that you can speak with authority and provide value to your readers and followers.
Step 2) Commit to writing a little every day.
This part is key, even if your writing never sees the light of day. Keeping a journal is a fantastic way to train your brain to put thoughts into words. And while we’re on the subject of journaling, most people will tell you to write for yourself and not for others to read, but I find it impossible to not write as if someone is going to read it one day. It doesn’t matter either way, so don’t overthink this part. Just write.
Step 3) Enlist the help of others.
I have several accountability partners that make sure I keep to my writing commitments, which was really important in the early days, when I had no readers. Having someone look over your work before you publish it can be very helpful as well. Enlisting help from others can only make you better at your craft.
Following these steps will create a consistent writing habit that will advance your social media marketing or general business growth goals more than anything else you’ve done.
I challenge you to start today.