If you are a brick and mortar store, your hours of operation communicates to others when they will be able to buy a product or service from you. This same mentality applies to what you do online. In my case, if I tell my audience I am going to provide them with an article every day, then my “hours of operation” tells me that I need to show up to fulfill my promise. If it ever needs to change, then I need to communicate that to my audience, so they know when to show up. That’s consistency, and consistency is key.
It’s also important to realize that when you don’t do this, you are communicating many things. When you don’t show up, you are communicating that you don’t care about consistency, you don’t care about the outcome, and you aren’t engaged. Harsh? Maybe, but that’s how I see it.
In fact, we communicate many things with our lives every single day, that we may not even realize. It is important to realize that we all communicate not only through our words, but our actions, too. And when our actions aren’t lining up with what we are truly wanting to communicate, then we need to be honest with ourselves and make some much needed changes.
I know you don’t want to send mixed signals with your words or actions, and neither do I. So, let’s show up when we say we’re going to show up. Doing this will increase trust in our relationships with clients, and it will also improve the way we communicate with each other.