Bill Gates hasn’t always been the best communicator, but he has figured out how to become better at the art of communication over the years. Beginning in 2006, when Gates announced he would focus most of his time on philanthropy through the Bill & Melinda Gates Foundation, he also began to think seriously about how to communicate the complex problems the foundation was trying to solve—extreme poverty, childhood deaths, and global healthcare—in simple ways that most people could understand. He knew it would be nearly impossible to encourage stakeholders to take action, or donate their wealth, if he failed to grab their attention and to persuade them to sacrifice for the greater good. [Read more…] about Simple Communication
Want people to buy your product? Stop trying to sell them on what the product is, and instead, try telling them what people are saying about your product.
This being said, here is what people are saying about my new book, “The Bravest You”:
“In a world of online criticism, trolls and constant invitations to create a fake social media version of yourself, The Bravest You dares you to live differently. You’re the only you we’ve got, learn how to love that truth with this book.”—Jon Acuff, New York Times bestselling author of Do Over
“Too many of us live in the shadow of fear, letting it steal our happiness and human potential. Adam Smith’s book is a welcome antidote—a practical guide to living courageously that anyone can follow.”—Marshall Goldsmith, executive coach, business educator, and New York Times bestselling author of Triggers: Creating Behavior That Lasts and What Got You Here Won’t Get You There
“Your greatest fears and challenges will lead to your greatest accomplishments and triumphs if you have the courage to keep moving forward. The Bravest You shows you how! Read it and leap towards your destiny.”—Jon Gordon, bestselling author of The Energy Bus and The Carpenter
“Courage is fundamental to human life and accomplishment, yet it is completely learnable. In this book, Smith gives readers specific action steps they can take to fight fear and make bravery a reality in their lives.”—Sydney Finkelstein, professor, The Tuck School of Business at Dartmouth College, and bestselling author of Superbosses
“If you’ve ever held yourself back or played it safe, you know the toll that fear and conformity takes. You owe it to yourself to live a life of meaning and impact. The Bravest You shows you the path forward.”—Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University’s Fuqua School of Business
Wow, my new book releases tomorrow!!! Tonight is the last night to get your freebies when you pre-order the book. Make sure to post a pic when you receive your copy with the hashtag #thebravestyou. I’d also be grateful if you take a few minutes to leave a review of the book on Amazon and Goodreads once you read it.
Okay, that’s it. Let’s do this!
Too many people wait to begin because they are afraid of what others will think of them. But no need to worry about disapproval, because those who don’t approve of your work will never be your tribe anyway. This being said, your first priority is to find your audience.
Creating products for the masses rarely works. What you need is a product that appeals to your pinpointed audience. So, how does one create a product for their audience? The process starts at the beginning and carries through the entire process.